About Us
Made by women in rural Sindh
A women empowerment and handicraft brand rooted in Sindh, Pakistan.
01Sartiyoon Sikhyaa Centre
It Began as a Belief
Sartiyoon didn't begin as a brand. It began as a belief that a woman in rural Sindh, given the right tools and the right space, can change not just her own life, but the lives of everyone around her.
In February 2022, the Sartiyoon Sikhyaa Centre opened its doors in Sindh with that belief at its heart. Women came in wanting to learn. Some wanted to sew. Some wanted to understand embroidery that had been passed down through generations but never turned into income. Others were curious about makeup artistry or how to sell something online. What they all shared was a quiet determination, and we were simply here to meet it.
Over time, the centre grew into something none of us could have fully predicted. It became a place where women didn't just learn skills. They found confidence, community, and a path toward financial independence. It became, in the truest sense, a movement.
02Sartiyoon Crafts
More Than Training. A Living Heritage.
Sindh has always had some of the most breathtaking craft traditions in the world. Intricate embroidery, hand-stitched textiles, designs that carry centuries of story in every thread. For too long, that artistry lived quietly in homes and villages, rarely making its way into the wider world with the recognition it deserved.
Sartiyoon Crafts was born to change that. We are now a brand built directly from that heritage, offering handmade wearables, one-of-a-kind gifts, and cultural pieces that carry the authentic spirit of rural Sindh. Every item tells a story. Every purchase puts money in the hands of the woman who made it.
This isn't about charity. It's about fair recognition for extraordinary skill.
03At a glance
Four years, in numbers and people
- 014,500+ customersOver 4,500 customers have brought home a piece of Sindh's heritage, each one made by a woman whose skill made it possible.
- 02Four years in rural SindhSince 2022 we have trained and taught alongside women artisans as they built livelihoods for themselves and their families.
- 03Real people, real helpCustomer with a question or artisan who needs guidance, you reach our team directly.
04Sartiyoon Tasawar
Our Vision
We dream of a Sindh where every woman has the freedom to work, to create, to lead. Where her economic participation is not an exception but an expectation. Where the things she makes with her hands are celebrated, not overlooked.
We also know that real empowerment doesn't stop at income. It means safety. It means dignity. It means building communities where gender-based violence and discrimination have no place, where women can learn and grow without fear. That's the world Sartiyoon is working toward. One stitch, one course, one community at a time.
We're glad you're here.